Have a look at My Flodesk Set-Up

Studying Time: 6 minutes

Inside: I used to be an early adopter of Flodesk, an easy-to-use and inexpensive e-mail advertising and marketing platform. Right here’s how Flodesk has simplified my e-mail advertising and marketing, plus get a behind-the-scenes have a look at my Flodesk set-up!

Notice: This put up is sponsored by Flodesk.  I’ve additionally used affiliate hyperlinks all through this put up. I’m a long-time person of Flodesk. All opinions on this put up are my very own.

As a veteran blogger, I’ve tried numerous e-mail advertising and marketing platforms for practically 15 years of my running a blog profession. It’s humorous that e-mail advertising and marketing wasn’t a “factor” for skilled “mommy” bloggers after I began running a blog in January 2011. However inside a 12 months, these of us who had relied closely on RSS feeds to get our weblog posts out to subscribers realized that emailing these on the RSS lists harnessed a brand new advertising and marketing energy.

I distinctly keep in mind going to my RSS feed and manually copying the e-mail addresses of every of my subscribers, pasting them into an e-mail draft, and clicking ship. I instantly encountered a major drawback: I used to be concurrently making an attempt to ship the e-mail to too many individuals. I needed to discover a resolution—and quick. I used to be advertising and marketing a limited-time deal to my readers, and the lack to e-mail them in bulk was costing my enterprise revenue.

I attempted three completely different e-mail advertising and marketing platforms over the primary 9 years of my running a blog profession. Some had been okay, however I encountered vital challenges with these platforms: They had been both too techie or costly.

Why I Selected Flodesk

A buddy advised me about Flodesk after they had been nonetheless comparatively new in 2019. My household was going by means of a disaster then, and I had been taking a break from my weblog and emailing my readers steadily. I wanted one thing that didn’t cost me an arm and a leg and would enable me to create stunning emails shortly and effectively:

The plug-and-play templates made designing beautiful emails a cinch.

I may add opt-ins and lead magnets to assist develop my record inside minutes.

And the worth was proper.

I discovered precisely what I sought with Flodesk and haven’t seemed again since. 

Right now, I’m sharing my favourite Flodesk options, which have simplified my enterprise’s e-mail advertising and marketing.

Step One: Organizing My Viewers with Segments

One in every of my favourite options in Flodesk is Segments. As a substitute of juggling a number of lists, Flodesk makes use of one grasp record and allows you to tag or section your viewers primarily based on pursuits, conduct, or how they signed up.

Right here’s a peek at a couple of of my segments:

• All Subscribers – everybody who has opted into my normal publication

• Clear Magnificence – individuals who signed up get my Clear Magnificence newsletters, the place I train them about non-toxic magnificence merchandise

• All THM – women who’ve joined or expressed curiosity in my Trim Wholesome Mama teaching program

• Enterprise Suggestions & Tips – anybody who has bought a enterprise workshop from me or desires my work-at-home mother ideas

Step Two: Creating Excessive-Changing Varieties

Varieties are the gateway to your e-mail record, and Flodesk makes them stunning and simple to construct. You possibly can select from inline, popup, or full-page kinds and customise each element to match your model.

Right here’s how I exploit Flodesk kinds on my web site:

• A pop-up kind seems on my homepage after a brief delay.

• An inline kind is embedded on the backside of a lot of my weblog posts–particularly the preferred ones!

• A full-page kind is used for lead magnets and particular promotions.

Step Three: Setting Up Workflows That Run on Autopilot

Workflows are the place the actual magic occurs. As soon as somebody indicators up for a freebie or joins your record, you’ll be able to create an automatic e-mail sequence that welcomes them, delivers worth, and invitations them to take the subsequent step.

Right here’s a behind-the-scenes have a look at my most-used workflow:

Lead Magnet Supply Workflow

1. Welcome e-mail with the freebie obtain hyperlink

2. Comply with up e-mail two days later with further ideas or encouragement

3. A price-packed e-mail 4 days later to construct belief

4. A comfortable pitch or private story with a product hyperlink round day 7

Earlier than transitioning to Flodesk, I used to be severely fearful of workflows (generally known as e-mail funnels). Regardless that I had been running a blog for a few years by then, my 2019 self was nervous in regards to the tech concerned in creating these. Flodesk‘s intuitive system has made it straightforward for me to create workflows with little effort and time.

Step 4: Designing Emails That Mirror My Model

Flodesk’s drag-and-drop e-mail builder is hands-down probably the most stunning I’ve used. I can shortly plug in my model colours and pictures without having a designer or hours of fiddling.

Right here’s what I maintain constant in all my emails:

• Header with my weblog brand

• Greeting that feels heat and private

• Physique textual content in an easy-to-read font (I at all times maintain the identical font and use 18 pt. as a result of I prefer to learn in a bigger font myself!)

• CTA button that stands out and drives clicks. (Tip: Use the identical shade to your CTA in each e-mail to coach readers to click on!)

• Footer with social hyperlinks and unsubscribe choices

I’ve made templates that I simply duplicate with Flodesk‘s one-click “duplicate” choice. That’s how I compose my emails every week!

Step 5: Monitoring Outcomes and Making Sensible Choices

Whereas Flodesk’s analytics are easy, they nonetheless offer you what you want: open charges, click on charges, and viewers development. I verify in weekly to see what’s working and tweak issues if wanted.

Right here’s what I’ve realized by watching my knowledge:

• Sure Workflows have the best open charges.

• Shorter topic strains are inclined to get extra clicks.

• Emails despatched within the mornings are inclined to carry out finest for my viewers.

Flodesk’s Latest Options for 2025

Flodesk has rolled out many new options this 12 months, which makes me even happier that I used to be an early adopter of the platform. A few of my favourite new options embrace:

• Countdown Timers: Conveys a way of urgency, a robust advertising and marketing software!
• Canva Integration: Browse, import, and edit Canva designs immediately from the Flodesk e-mail builder. Woot!
• Hyperlink Actions: Seamlessly section your record when somebody clicks on a hyperlink!

All of those make e-mail advertising and marketing extremely straightforward (and so they maintain bringing out new options as nicely!).

Bonus Suggestions for Flodesk Newbies

For those who’re simply getting began, listed below are a couple of fast tricks to make your Flodesk set-up smoother:

1. Begin small – Give attention to one kind, section, and workflow.

2. Use templates – Flodesk’s built-in templates are nice beginning factors. It’s also possible to make your personal!

3. Keep constant – A easy weekly publication retains your record heat. I now ship emails two to a few days per week, however I like to recommend beginning with simply as soon as per week. Month-to-month emails are another choice, however these don’t are inclined to maintain your record as engaged as weekly emails. A few of my running a blog buddies e-mail their lists every day!

4. Section early – It’s simpler to prepare as you go than to scrub up later. Belief me on this one: I didn’t begin this manner and remorse it now.

Closing Ideas

Flodesk has fully reworked the way in which I take into consideration e-mail advertising and marketing. It’s stunning, useful, and it suits my enterprise model. I don’t must be a tech professional or a design professional to make an affect on the lives of my readers!

For those who’re able to make e-mail advertising and marketing easy, I extremely advocate making an attempt Flodesk. Join a 14-day FREE trial HERE.