‘I wish to attain extra folks,’ the American designer Willy Chavarria informed Wallpaper* in July of final 12 months, having moved his runway exhibits from New York to Paris. ‘It’s about having a worldwide message – a message of humanity that’s about folks in all international locations.’
A new collaboration with Zara, launched immediately (26 March 2026 – store the seems beneath), brings his message to a fair wider viewers. Comprising menswear and womenswear, in addition to baggage, sneakers and equipment, the expansive assortment is rooted in Chavarria’s distinctive aesthetic – one which attracts on the costume codes of America’s immigrant communities, his Mexican-American upbringing in Fresno, California, and the road model of New York, Chavarria’s adopted residence metropolis.
Willy Chavarria’s collaboration with Zara is right here
(Picture credit score: Glen Luchford / Willy Chavarria)
‘My crew and I method each assortment from a perspective of reacting to the political local weather. The dialog is at all times: How does the world really feel? What’s taking place? How ought to we reply to it?’ he beforehand informed Wallpaper*. ‘We’re nonetheless so caught within the outdated guard of trend – these folks have been doing it for thus lengthy that they’ll’t see outdoors of their sphere.’
The Zara assortment, which is the most recent in a protracted line of high-profile collaborations that the Spanish trend behemoth has undertaken lately, is titled ‘Vatísimo’, and mines related themes. Taken from a colloquial expression used throughout the Chicano group, it’s the superlative of ‘vato’, which suggests ‘pals, companions, homies, and family members’, as Chavarria explains. ‘[It’s about] friendship, camaraderie, and love; it speaks to private bonds, the pleasure of belonging to a group, and the ability of roots.’
(Picture credit score: Glen Luchford / Willy Chavarria)
A biggest hits of kinds, the gathering returns to Chavarria’s perennial influences – specifically sports- and workwear, in addition to Fifties-inflected tailoring – reimagined in plentiful silhouettes and with romantic prospers (an embroidered rose motif options all through). For males, there may be roomy, double-breasted tailoring, sized-up work shirts in fluid cupro, alongside riffs on sportier apparel – from hoodies to polo-shirts, outsized T-shirts and boxer shorts (memorably, Chavarria launched an underwear line, ‘Soiled Willy Underwear’, the place items had the looks of being ‘worn in’).
For ladies, pussy-bow shirts are adorned with daring floral motifs, whereas denim and tailoring echo the lads’s assortment’s use of quantity. A sequence of Eighties-style jewelry, in addition to bandanas, slouchy leather-based purses and clogs, sit alongside.
(Picture credit score: Glen Luchford / Willy Chavarria)
The launch is accompanied by a marketing campaign movie directed by Glen Luchford and Chavarria, wherein Christy Turlington and Alberto Guerra star in a telenovela-style brief, ‘unfolding a deadly love quadrangle formed by energy, jealousy, and want’ that includes a cameo from Chavarria himself.
Willy Chavarria for Zara is obtainable now at zara.com and chosen shops.


