This 12 months, The Aurora returned to Sweden’s west coast for its third version, from 26–28 June 2026. As soon as once more, the occasion remodeled the picturesque Norrviken Gardens in Båstad right into a celebration of automotive excellence. Welcoming greater than 16,500 guests, The Aurora additional strengthened its fame as certainly one of Northern Europe’s most fun automobile exhibits.
(Picture credit score: Keno Zache)
On the coronary heart of the weekend was a singular double concours that featured each basic cars and trendy hypercars. The rigorously curated choice mirrored The Aurora’s distinctive skill to unite automotive heritage with modern design.
This 12 months’s highlights included the world-first public look of the Rolls-Royce Spectre Collection II, the revealing of the Lamborghini Fenomeno Roadster, and the showcase of the manufacturing Koenigsegg Gemera.
Entrants at The Aurora 2026
(Picture credit score: Keno Zache)
Past the concours, guests might take pleasure in an in depth programme of talks, exhibitions, and activations. The increasing Aurora Yacht Present additionally added one other dimension to the occasion, showcasing a powerful assortment of luxurious vessels within the close by harbour.
(Picture credit score: Keno Zache)
By combining life-style with high-end automobiles, The Aurora continues to ascertain itself as a global platform that celebrates automotive heritage, innovation, and craft.
Our highlights from The Aurora 2026
Mercedes-Benz Basic
The Mercedes-Benz Basic stand at The Aurora 2026
(Picture credit score: Mercedes-Benz)
The Mercedes-Benz Basic stand at The Aurora marked 140 years of innovation by inserting the model’s previous, current and future in direct dialog. On the centre of the show had been two rigorously paired moments in automotive historical past. The 1937 W 125 Silver Arrow sat alongside the 2018 Imaginative and prescient EQ Silver Arrow idea automobile, drawing a transparent line between Mercedes-Benz’s racing heritage and its electrical future.
The Mercedes-Benz Imaginative and prescient EQ Silver Arrow idea and the Mercedes-Benz W 125
(Picture credit score: Mercedes-Benz)
Close by, the enduring 1970 C 111-II was introduced alongside the 2023 Imaginative and prescient One-Eleven, highlighting how experimental design continues to form the model’s method to efficiency, expertise and kind.
A cluster of basic Mercedes (from prime left): Mercedes-Benz C 111-II, Mercedes-Benz Imaginative and prescient One-Eleven, Mercedes-Benz W 125 and Mercedes-Benz Imaginative and prescient EQ Silver Arrow
(Picture credit score: Mercedes-Benz)
The show additionally celebrated the C 111’s distinctive gold-orange ‘Weißherbst’ end, a color that has change into carefully related to certainly one of Mercedes-Benz’s most recognisable experimental automobiles.
Mercedes-Benz 300 SL at The Aurora 2026
(Picture credit score: Mercedes-Benz)
Guests had been additionally in a position to see a Mercedes-Benz 300 SL, two working genuine replicas of the 1886 Benz Patent-Motorwagen, and the Roarington simulator problem, bringing collectively heritage, storytelling and interactive engagement in a single stand. ‘At The Aurora, we introduced technological and design historical past to life,’ says CEO of Mercedes-Benz Heritage, Marcus Breitschwerdt.
Brabus
(Picture credit score: Brabus)
Brabus made its debut on the occasion with a daring showcase of recent high-performance luxurious. The centrepiece was the Brabus Bodo, a Gran Turismo Coupe created in tribute to the corporate’s founder Bodo Buschmann. Constructed as an announcement of energy, craftsmanship, and class, this automobile might be restricted to simply 77 models worldwide – a tribute to 1977, the founding 12 months of Brabus.
(Picture credit score: Brabus)
‘The Aurora was the right location to have fun the official Scandinavia premiere of the brand new Brabus Bodo, and the response we obtained from everybody who stopped by our show was completely unbelievable’ says CEO and proprietor of Brabus, Constantin Buschmann.
(Picture credit score: Brabus)
The show additionally included the Brabus Rocket GTS, the Brabus 700 based mostly on the Vary Rover P 615 SV LWB, and the Braus 800 Cabrio based mostly on the Mercedes-AMG G 63. Collectively, the line-up captured the model’s ‘1 Second Wow’ philosophy, mixing opulence with visible influence.
Koenigsegg
Koenigsegg Sadair’s Spear
(Picture credit score: Koenigsegg)
One of the crucial anticipated moments of the weekend was the general public debut of the Koenigsegg Sadair’s Spear. The hypercar showcased the Swedish model’s evolving design and engineering ambition. With sharpened aerodynamics, a track-focused character, and unmistakable highway presence, it’s a celebration of high-end automotive design.
(Picture credit score: Koenigsegg)
Alongside the full-size automobile, a 1:1 Lego duplicate introduced a playful component to the show. Constructed from 327,000 bricks with out glue, the mannequin lately set the world report for the quickest Lego automobile, reaching 69mph.
The world’s quickest Lego automobile: Koenigsegg Sadair’s Spear in bricks
(Picture credit score: Koenigsegg)
The stand additionally featured two Koenigsegg Gemeras, the world’s first four-seat Megacar, in addition to the CCGT, the corporate’s solely GT1 race automobile. Guests might additionally see the CC Prototype and Koenigsegg’s first manufacturing automobile, the CC8S.
The unique Koenigsegg CC8S from 2002
(Picture credit score: Koenigsegg)
‘The Aurora has, in a really quick time, established itself as a refreshing addition to the world’s main concours occasions,’ says Christian von Koenigsegg, CEO and founding father of Koenigsegg.
(Picture credit score: Koenigsegg)
The Aurora Yacht Present
The Aurora Yacht Present in Båstad Harbour, Sweden
(Picture credit score: The Aurora)
Now in its second 12 months, the Aurora Yacht Present introduced a powerful maritime dimension to the weekend, increasing The Aurora past automotive excellence right into a broader luxurious life-style expertise. Set in Båstad Harbour, the present featured a powerful assortment of premium manufacturers, together with Delta Powerboats, J-Craft, Nimbus, Axopar, Riva and Fleming Yachts.
The Aurora Yacht Present in Båstad Harbour, Sweden
(Picture credit score: The Aurora)
Highlights included the brand new Riva Dolceriva 48 and a Riva Iseo displayed within the gardens of Norrviken. Attendees additionally noticed a totally outfitted explorer yacht from the Tung Hwa Boatyard in Taiwan. New for 2026, the Yacht Hospitality Package deal allowed VIP company to reach by sea, with a Princess F60 welcoming company all through the occasion.
The Aurora Yacht Present in Båstad Harbour, Sweden
(Picture credit score: The Aurora)
40 Years of the BMW M3
Previous and new: 40 Years of the BMW M3
(Picture credit score: BMW)
BMW’s third 12 months as a associate at The Aurora introduced collectively motorsport heritage, high-performance engineering and future-focused design. The show celebrated 40 years of the BMW M3, with the enduring 2002 Turbo and M3 GT E36 highlighting the model’s sporting legacy. The showcase additionally featured the brand new i3, iX3, 7 Collection, and the upcoming all-electric X5, showcasing efficiency, expertise, and modern automotive design.
BMW M Idea Neue Klasse
(Picture credit score: BMW)
Seeking to the long run, BMW introduced the all-electric M Idea Neue Klasse, following its world premiere at Le Mans. Completed in Monza Pink metallic, the idea automobile combines expressive proportions with motorsport-inspired aerodynamics, providing a glimpse of the German model’s subsequent technology of high-performance automobiles.
BMW M Idea Neue Klasse inside
(Picture credit score: BMW)
‘The Aurora is proving that Scandinavia can host an automotive occasion on the identical stage as the perfect on the earth’ says president and CEO BMW Group Northern Europe, Stefan Teuchert.
The following version of The Aurora will run from 2 to 4 July 2027
TheAurora.se, @TheAuroraConcours
