Ten years after founding Popup Florist, Kelsie Hayes has totally settled down. After learning vogue design in LA, Kelsie early in her profession labored as a artistic director for a now-defunct clothes label that staged picnics and different shock in-store happenings. These occasions are what impressed her to change into a self-taught florist. Her specialty: developing with arresting methods for vogue manufacturers to get folks to crawl out from behind their screens.
Primarily based in NYC however initially peripatetic, Kelsie ran pop-ups and bought bouquets from a flower cart at a Principle store. Quickly, she was engaged on an even bigger scale for the likes of Prada, Gucci, Hermès, Gigi Hadid, Eva Chen, and Netflix: creating units for vogue reveals, producing influencer dinners, and designing the florals for crimson carpets. Continuously requested for the proper Manhattan location to carry occasions, Kelsie realized it was time to open her personal.
A decisive kind, she knew that the second place she checked out was The One. Kelsie additionally occurs to be visionary: the previous lighting showroom on West twenty eighth Avenue was nothing greater than an industrial white field (conveniently a block from Popup Florist’s workroom within the Flower District). It’s now Home of Three, a clubby, other-worldly gathering spot the place Kelsie and crew host personal occasions and inventive workshops. Designed as intuitively as Kelsie’s florals, the house is crammed with creative, doable concepts price making an attempt at residence. Come see.
Images by Ori Harpaz, courtesy of Popup Florist (@popupflorist) and Home of Three (@houseofthreenyc).
Kelsie had her go-to contractor, Jeremy Hogeland, construct the glass-walled partition. It was a splurge, however since they didn’t make any structural modifications, no permissions have been required.
The ruched cotton ceiling gentle is the Aldwin Pendant from Soho Dwelling.
The Ubud Espresso Desk is from Arhaus; Jeremy hung the weighty glass Pollensa Chandelier hours earlier than the opening get together.
