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Holly Hunt’s new assortment is an evolution for the design model

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For legacy manufacturers, the method of shifting ahead whereas preserving a transparent design DNA can really feel like strolling a tightrope. It’s a place understood keenly by the group at Holly Hunt, the American firm based over forty years in the past as a furnishings gallery in Chicago’s Merchandise Mart. Lengthy related to luxurious but understated interiors, it advanced right into a vertically built-in, multi-million-dollar design model with showrooms throughout the US and in London, culminating in its $95 million acquisition by Knoll in 2014.

Furniture under coloured lights

The Selina slipper armchair balances a carved strong wooden base with an upholstered seat

(Picture credit score: Holly Hunt)

Now, with Onward – a nine-piece assortment developed by government artistic director Jo Annah Kornak and design director Chris Eitel – the studio is signalling a marked shift. As Kornak places it, the purpose was to not reinvent the model, however to refine it: ‘My position is to guard the model, however on the similar time let the model develop. This assortment is de facto the identical soul with a brand new rhythm.’

Furniture under coloured lights

The Wayne bench has a strong wooden base wrapped by a slim upholstered seat making a saddle-like silhouette

(Picture credit score: Holly Hunt)

My position is to guard the model, however on the similar time let the model develop. This assortment is de facto the identical soul with a brand new rhythm

Jo Annah Kornak

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