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From Cardboard to Porcelain (a Love Letter to the Humble Mockup)

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Serax, Annebet Philips – Carte Blanche © Serax 2025

You recognize that magical second on the very starting of a design concept—when nothing is valuable but and every part is feasible? Scissors on cardboard. Fast folds. Tough edges. Zero stress.

That actual second is what Annebet Philips captured with Carte Blanche, her porcelain espresso and tea assortment that one way or the other manages to really feel each completely refined and charmingly imperfect on the identical time.

And sure, that’s intentional.

A Clean Web page (Actually)

Serax, Annebet Philips – Carte Blanche © Serax 2025

Carte Blanche means “clean web page,” and that’s not only a good identify—it’s the entire philosophy. Philips started the gathering with easy cardboard fashions, taking part in with type in probably the most sincere, low-tech means attainable. No sharpening, no perfection chasing. Simply seeing what occurs whenever you fold a flat floor into one thing useful.

These early cardboard shapes grew to become the blueprint for your complete assortment—and as an alternative of smoothing out the quirks, Philips leaned into them.

From Tough Mockups to Refined Rituals

Serax, Annebet Philips – Carte Blanche © Serax 2025

The gathering consists of espresso cups, cappuccino cups, tea mugs with matching saucers, a milk jug, and a teapot—on a regular basis items you really use, not “big day solely” porcelain that lives in a cupboard ceaselessly.

When translated into porcelain, the items hold the spirit of these cardboard beginnings. The strains really feel hand-drawn. The shapes are barely surprising. The varieties are clear however not stiff, graphic however nonetheless heat.

It’s porcelain that doesn’t attempt too exhausting—and that’s precisely why it really works.

Imperfection, however Make It Intentional

Serax, Annebet Philips – Carte Blanche © Serax 2025

What makes Carte Blanche so refreshing is that it doesn’t cover the method. The slight irregularities, the playful proportions, the hand-finished really feel—they’re not flaws. They’re reminders that design begins with experimentation, curiosity, and a little bit mess.

Each bit feels prefer it’s carrying a quiet reminiscence of the place it got here from. You possibly can nearly think about the cardboard model sitting on a worktable someplace, held along with tape and good concepts.

Why This Assortment Feels So Proper

That is tableware that elevates on a regular basis rituals with out turning them right into a manufacturing. Morning espresso feels a little bit extra considerate. Afternoon tea feels a little bit extra intentional. Not as a result of the items are flashy—however as a result of they’re sincere.

Carte Blanche is a love letter to beginnings. To course of. To the concept that even probably the most refined objects can (and may) begin out imperfect.

And truthfully? That’s the sort of vitality I need on my desk.

ou know that magical second on the very starting of a design concept—when nothing is valuable but and every part is feasible? Scissors on cardboard. Fast folds. Tough edges. Zero stress.

That actual second is what Annebet Philips captured with Carte Blanche, her porcelain espresso and tea assortment that one way or the other manages to really feel each completely refined and charmingly imperfect on the identical time.

And sure, that’s intentional.

A Clean Web page (Actually)

Carte Blanche means “clean web page,” and that’s not only a good identify—it’s the entire philosophy. Philips started the gathering with easy cardboard fashions, taking part in with type in probably the most sincere, low-tech means attainable. No sharpening, no perfection chasing. Simply seeing what occurs whenever you fold a flat floor into one thing useful.

These early cardboard shapes grew to become the blueprint for your complete assortment—and as an alternative of smoothing out the quirks, Philips leaned into them.

From Tough Mockups to Refined Rituals

The gathering consists of espresso cups, cappuccino cups, tea mugs with matching saucers, a milk jug, and a teapot—on a regular basis items you really use, not “big day solely” porcelain that lives in a cupboard ceaselessly.

When translated into porcelain, the items hold the spirit of these cardboard beginnings. The strains really feel hand-drawn. The shapes are barely surprising. The varieties are clear however not stiff, graphic however nonetheless heat.

It’s porcelain that doesn’t attempt too exhausting—and that’s precisely why it really works.

Imperfection, however Make It Intentional

What makes Carte Blanche so refreshing is that it doesn’t cover the method. The slight irregularities, the playful proportions, the hand-finished really feel—they’re not flaws. They’re reminders that design begins with experimentation, curiosity, and a little bit mess.

Each bit feels prefer it’s carrying a quiet reminiscence of the place it got here from. You possibly can nearly think about the cardboard model sitting on a worktable someplace, held along with tape and good concepts.

Why This Assortment Feels So Proper

Serax, Annebet Philips – Carte Blanche © Serax 2025

That is tableware that elevates on a regular basis rituals with out turning them right into a manufacturing. Morning espresso feels a little bit extra considerate. Afternoon tea feels a little bit extra intentional. Not as a result of the items are flashy—however as a result of they’re sincere.

Carte Blanche is a love letter to beginnings. To course of. To the concept that even probably the most refined objects can (and may) begin out imperfect.

And truthfully? That’s the sort of vitality I need on my desk.


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