Keep in mind holding a fats crayon between your fingers as a child? The waxy scent, the satisfying peel of the paper label, that particular weight in your hand that felt like pure artistic chance? CamelBak and Crayola are betting you do, as a result of their new limited-edition Chug Water Bottle Assortment is virtually a love letter to that reminiscence.
The collaboration transforms the traditional crayon into useful hydration gear, and the execution is genuinely intelligent. The standout characteristic is the lid formed to imitate the long-lasting Crayola crayon tip, a small however deliberate design alternative that does numerous heavy lifting. It’s not only a slap-on brand deal or a crayon-print graphic splashed throughout a generic bottle. The precise type of the crayon is carried by to the cap, which makes it really feel like an actual design assertion moderately than a fast licensing money seize.
Designer: Camelbak x Crayola
The gathering is available in three sizes: a 14oz, a 16oz insulated chrome steel model, and a 25oz possibility made with Tritan Renew plastic. The 16oz mannequin is vacuum-insulated, maintaining drinks ice chilly for hours, whereas the bigger 25oz is light-weight and non-insulated, best for somebody who simply desires a grab-and-go bottle with out the additional weight. Each are BPA-free, and the 25oz is constructed with Tritan Renew, which includes reclaimed plastic materials into its development. That appears like a considerate nod to sustainability, and it’s the sort of element that tends to get missed within the pleasure over aesthetics.
The place the gathering actually delivers is within the coloration palette. Crayola didn’t simply hand over its brand and name it a day. The bottles arrive in shades pulled straight from the traditional 64-count field: Cherry Purple, Carnation Pink, Sky Blue, Aquamarine, Inexperienced, and extra. These aren’t muted, “adultified” interpretations of these colours. They’re unapologetically vivid, precisely the sort of saturated tones that made opening a brand new field of crayons really feel like an occasion. For anybody who has sturdy emotions about what number of “grownup” product traces water down coloration till it turns into one thing beige and forgettable, this assortment is a welcome counter-argument. It’s uncommon to see a model commit absolutely to the bit, and Crayola’s signature palette, deployed right here at full depth, is genuinely satisfying.
Nostalgia-driven collaborations are in every single place proper now, and they are often exhausting after they really feel cynical. A widely known shopper model slaps its brand on one thing unrelated, leans onerous in your childhood recollections, and hopes the emotion carries the sale. The CamelBak x Crayola partnership sidesteps that lure as a result of the 2 manufacturers truly share the identical lane. Each are constructed round accessibility, creativity, and the concept that the perfect merchandise go in every single place with you. Crayola has been a family title since 1903, and CamelBak has spent a long time designing hydration merchandise that reside in backpacks, fitness center luggage, and college hallways alike. Placing them collectively isn’t a stretch. If something, it’s the sort of collab that makes you marvel why it didn’t occur sooner.
The pricing sits at round $28 for the insulated 16oz bottle and nearer to $19 to $23 for the 25oz Tritan model. Neither is bargain-bin territory, however they’re cheap for what you’re getting: a genuinely well-made hydration product with design particulars that transcend floor degree.
Is that this a bottle that may change the way in which you concentrate on hydration? No. However that’s additionally not the purpose. The CamelBak x Crayola Chug Assortment is a product that understands the quiet energy of play, that the objects we stock round day by day say one thing about who we’re and what we select to care about. Selecting a water bottle formed like a crayon is a small, deliberate act of pleasure, and in a product class that has been dominated by matte black cylinders and relentless “wellness” branding, a bit coloration goes a good distance. Actually. The gathering is restricted version and obtainable now on Amazon and thru CamelBak’s web site.
