Rajeev Singh shared how the model is redefining residence leisure by means of its newest vary of residence cinema and life-style projectors. Emphasising true 4K visuals, cinematic color accuracy and versatile, multi-room experiences, he outlined how shopper expectations are shifting towards extra immersive, large-screen viewing at residence. He additionally delved into seamless integration inside good residence ecosystems and supplied insights into improvements showcased at Sensible Residence Expo 2026.
BenQ is a number one model in shows. May you inform us in regards to the new vary of merchandise you showcased at Sensible Residence Expo 2026?
At BenQ, now we have at all times believed that the way forward for residence leisure is genuinely cinematic. Not incremental upgrades to display measurement, however transformative visible experiences that belong within the residence.
At Sensible Residence Expo 2026, we showcased our newest residence cinema projector lineup, together with the W2720i, W4100i and W5850, every constructed for true cinematic constancy in residential areas. Alongside these, we additionally introduced our newer compact life-style projectors, the GV50 and TK705i/STi, which tackle a really completely different want: versatile, multi-room leisure that strikes with the patron.
What I discover most compelling about this 12 months’s showcase is that it went past particular person merchandise. It was about demonstrating how projection know-how is reshaping the position of the display within the fashionable residence. The lounge, the bed room, even outside areas – projection matches naturally into all of them, and that was the story we wished to inform on the Expo.
What are the important thing options and improvements of this new vary, and the way do these merchandise improve the leisure expertise for customers?
The shift we’re seeing in residence leisure is critical. Customers are now not on the lookout for marginal enhancements. They need experiences that really feel genuinely cinematic, true to the filmmaker’s imaginative and prescient somewhat than merely a bigger model of what they have already got.
Our newest residence cinema projectors are constructed round that philosophy. They ship true 4K decision, superior HDR efficiency and industry-leading color accuracy, all calibrated to cinematic requirements. The objective is to make sure that what viewers see at residence stays trustworthy to what the creator meant.
We’ve got additionally invested closely in eradicating the friction that has traditionally made residence theatre setups sophisticated. Integration with Google TV, seamless streaming entry and clever picture optimisation imply the expertise is as easy as it’s immersive.
The result’s a 120-to-150-inch cinematic display throughout the residence. That may be a genuinely completely different class of expertise from typical tv. Upon getting seen it, it’s troublesome to return.
How have clients and professionals responded to your current product launches or options on this section? Inform us about a few of your common ranges.
The response has been very encouraging, and what it displays is a broader shift in shopper behaviour somewhat than simply product curiosity.
Throughout markets, we’re seeing a transparent desire for large-screen visible experiences, significantly amongst premium customers, residence automation integrators and design-conscious householders. Our residence cinema sequence, particularly the W2720i and W4100i, has pushed robust curiosity on this section. These are projectors designed for devoted residence theatre environments and living-room cinema setups, and the urge for food has been substantial.
On the similar time, our GV sequence life-style projectors have discovered a really completely different however equally enthusiastic viewers. Youthful customers, city dwellers, individuals who need leisure that adapts to their area somewhat than demanding a set setup – the GV sequence speaks on to them.
What this tells me is that the way forward for residence leisure won’t be outlined by a single display in the lounge. Will probably be outlined by a number of cinematic experiences built-in naturally all through the house.
Other than the brand new vary, what different merchandise or options may guests discover at your stall through the Expo?
Our sales space at Sensible Residence Expo 2026 was designed to point out guests the complete image somewhat than particular person units in isolation.
Past the product showcases, we demonstrated how BenQ projectors combine with the broader good residence structure: premium audio environments and clever lighting setups. The objective was to assist guests expertise holistic leisure areas firsthand.
We had options on show starting from devoted residence theatres to life-style projection setups for residing rooms, bedrooms and outside areas. Every of those environments instructed a special story about how projection matches into fashionable residence design.
I feel that is what differentiates BenQ’s strategy at occasions like this. We have been there to display what is feasible when visible know-how is embedded thoughtfully into how folks really reside. A house owner who walked in with out having thought-about a house cinema projector skilled one in a completely built-in good residence surroundings, and left with a totally completely different perspective. That was the result we have been on the lookout for.
BenQ has been a part of the good residence ecosystem for a number of years. How do you view platforms like Sensible Residence Expo in selling innovation and consciousness within the {industry}?
Platforms like Sensible Residence Expo serve a perform that goes nicely past product showcases. They’re real catalysts for the {industry}.
What makes them beneficial is the convergence they allow. Know-how innovators, system integrators, architects and finish customers, all in the identical area, partaking with the identical concepts. For a model like BenQ, that surroundings is invaluable. It permits us to display how visible know-how evolves alongside good residing tendencies, and to be taught from the companions shaping what clever properties will appear like within the years forward.
There’s additionally an adoption dimension that shouldn’t be underestimated. Consciousness drives uptake, and platforms like this speed up each. A house owner who may not have thought-about a house cinema projector walks in, experiences one inside a completely built-in good residence surroundings, and leaves with a totally completely different body of reference.
That’s the type of impression that solely a platform like this will ship, and it’s why we worth being a part of it.
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