Uncover the brand new AP Home London

Audemars Piguet has huge plans, with the growth of the immersive AP Home idea seeing latest openings internationally, from Manchester to Atlanta. Now, after years within the making, Audemars Piguet has opened its doorways to its new London tackle. The relocation from New Bond Avenue to Clifford Avenue marks a brand new chapter for the model, which has shifted the emphasis firmly onto hospitality with a much bigger house that looks like a house away from house.

Created in 2017, AP Home reimagines retail as a cultural house – the place guests can loosen up, discover the model’s historical past, and attend every little thing from whisky tastings to stay music occasions.

The huge new house – it spans 914 sq. meters throughout 4 flooring, not together with a beneficiant roof terrace – is well-equipped for cultural immersion. The Grade II-listed property, relationship from 1719, was destroyed in a hearth in 1988, later turning into an workplace house. In an in depth renovation, Audemars Piguet had been decided to carry it again to its former glory.

Unique options all through, together with columns, fireplaces, ceilings and staircases, are a chic foil for wealthy, clubhouse-inspired interiors. The watches slot in naturally, from a 360° watch show impressed by whisky distilleries to the classic Audemars Piguet commercials on the partitions, historic watch choice and a Royal Oak tree (a nod to the Royal Oak which sheltered King Charles II and impressed the gathering’s title).

‘The brand new AP Home London represents Audemars Piguet’s celebration of heritage and innovation in any respect ranges, completely balancing London’s power with the serenity of Le Brassus,’ says Daniel Compton, nation common supervisor of Audemars Piguet Northern Europe. ‘We’re wanting ahead to welcoming and connecting with our friends of their new house away from house.’