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Paola Lenti Flagship by Armentano Arquitetura

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Paola Lenti Flagship brings the Italian furnishings model to a purpose-built showroom in São Paulo, Brazil, by Armentano Arquitetura. Throughout three tales, an open flooring plan and unbiased metallic construction place the collections on the heart, whereas a planted façade filters daylight by tensioned metal cables. The structure interprets the model’s assembly of craft and know-how into house, construction, and enclosure.


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About Paola Lenti Flagship

Paola Lenti Flagship establishes a Brazilian deal with for the Milan-based furnishings firm, which operates in additional than 60 international locations and is represented domestically by Informal Móveis. Armentano Arquitetura designs the three-story, 750 m² (8,073 sq. ft) constructing round three linked choices: an open plan, an unbiased metallic construction, and a planted façade.

Every transfer interprets a facet of the model’s work with fibers and materials into architectural phrases. Spatial flexibility serves the altering show, structural precision offers the inside continuity, and a cable-supported layer of vegetation introduces a building-scale interpretation of weaving.

An Open Setting for Furnishings

The open flooring plan locations the displayed objects on the heart of the showroom. With no fastened sequence of enclosed rooms, the inside accommodates completely different preparations and configurations as collections change. This freedom is grounded in a strict relationship between use and kind: the structure establishes a transparent setting whereas permitting particular person items and teams to outline the speedy expertise of the house.

That restraint is especially suited to furnishings whose identification is dependent upon colour, texture, and building. Relatively than compete for consideration, the constructing provides scale and continuity, giving the shows room to shift throughout the three ranges.

Construction as a Exact Framework

An unbiased metallic construction makes the versatile inside attainable. Its structural grid helps the glass field enclosing the showroom and maintains the fluidity of the exhibition areas. The system is direct and legible, linking the constructing’s building to the technical rigor discovered within the model’s furnishings manufacturing.

Metal and glass additionally set up a disciplined backdrop for the altering installations. The fastened framework stays constant whereas furnishings preparations differ inside it, separating the everlasting order of the constructing from the momentary composition of every show.

A Façade Woven with Crops

The inexperienced façade offers the venture its most express connection to Paola Lenti’s fiber-based work. Crops climb a lattice connected to tensioned metal cables that span the openings within the metallic construction and prolong towards the bottom. The meeting filters gentle coming into the exhibition house whereas including a residing layer outdoors the glass enclosure. Its mixture of vegetation, cable, and structural rhythm reinterprets the method behind the corporate’s textiles, the place technological strategies produce rigorously developed weaves and fibers.

Images by Ruy Teixeira
Go to Armentano Arquitetura


– by Matt Watts



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