Lexus are going out on a limb with the brand new ES. A chic fastback saloon, it harks again to the model’s heyday as a purveyor new period luxurious for customers sickened by the fiscal extra required to deliver calmly optioned German vehicles as much as true luxurious stage.
As an alternative of demanding clients tick all of the containers, with a corresponding enhance in worth, Lexus offered virtually all the pieces as customary, making vehicles just like the LS and GS a wise various. Aggressive over-engineering additionally helped the newcomer’s case, and the quickly the mixture of Japanese reliability, crafted consolation and in depth onboard expertise swept the board.
(Picture credit score: Jonathan Bell)
Then Lexus went huge on SUVs and crossovers, from small to massive, serving to popularise the style on the higher finish of the market and utilizing sister firm Toyota’s copious expertise with hybrids to revolutionise one other market sector. Nowadays, hybrid SUVs and crossovers dominate the Lexus line-up. Saloon vehicles don’t get a lot of a look-in; in reality, saloon gross sales are down proper throughout each sector.
(Picture credit score: Jonathan Bell)
So why the ES? Sharing underpinnings with Toyota’s Camry and Crown (two fashions that aren’t obtainable within the UK), it has an identical silhouette and the identical fundamental proportions. The unique ES joined the Lexus line-up again in 1989; that is the eighth iteration and the primary to be all-electric.
Within the US, the Toyota Camry begins at round $29,000 (or roughly £22K). The ES comes with a a lot punchier £59,000 beginning worth. How can these variations be accounted for? Japanese craft and hospitality have all the time been integral to the Lexus advertising message, whereas the corporate presents an everlasting case examine of how you can create a model that responds to market analysis.
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Approach again in 1983, the so-called ‘Circle F’ venture was initiated by Toyota, eager to interrupt right into a North American luxurious market that was then dominated by European producers like BMW and Mercedes-Benz.
Over the subsequent few years, 60 designers, 2,300 technicians and 1,400 engineers blew by $1bn and made a minimum of 97 prototypes on their approach to creating the acclaimed 1989 Lexus LS460. Within the many years that adopted, different Japanese and South Korean carmakers adopted an identical playbook, spinning luxurious divisions off from quantity manufacturers (Nissan’s Infiniti, Honda’s Acura and Hyundai’s Genesis).
(Picture credit score: Jonathan Bell)
This method is now in its closing evolutionary kind, as the massive Chinese language conglomerates – Geely, SAIC, Chery and Xioami, and so forth. – are seeding new manufacturers to the wind like an array of bubble machines, with some popping sooner than others.
For Lexus, this new entrance of extraordinarily completed competitors has led to a doubling down on the position of craft and heritage, together with the elevation of Japanese manufacturing and craft tradition as a degree of culturally identifiable distinction. Phrases like Omotenashi (the Japanese spirit of hospitality), Takumi (the work of a grasp craftsperson) and Kaizen (continuous enchancment, as per Toyota’s legendary factory-running abilities) have change into a part of the Lexus phrase cloud.
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There’s nothing totally different right here to the best way that an organization like Rolls-Royce, Bentley and even Jaguar promote themselves as arbiters of British model, style and values; what appears to matter most to all these producers, Lexus included, is ‘model salience’ – the ‘unaided consciousness of a model.’
Probably the most necessary learnings from Lexus’s intensive start-up course of was the significance of customer support, whether or not within the salesroom or dealership. It’s a worth that persists to the current day, accounting for the spectacular ranges of loyalty the model instructions.
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With all that mentioned, the ES continues to be a little bit of an outlier. Would possibly it tempt consumers of the UX and RZ fashions out of their SUVs and again into saloons? Though the ES is comparatively conservative, it’s additionally discretely distinguished, inside and outside. Its SUV siblings may be extra distinctive however, in fact, they have been additionally reasonably awkward and ungainly wanting. It didn’t take Lexus lengthy to lose the classical simplicity of the unique LS460 (its traces paid plain homage to Bruno Sacco-era Mercedes). As soon as misplaced, this design ethos hasn’t ever actually been rediscovered.
(Picture credit score: Jonathan Bell)
The ES is a small glimmer of sunshine for these of us who like their luxurious to be cool, calm and picked up. At 5m lengthy it’s an enormous automotive, but it surely by no means seems to be overbearing. The entrance finish options sharp-edged lighting signatures and vertical air intakes however loses the yawning maw of earlier vehicles; this being an EV, it doesn’t want a spindle-inspired radiator and it’s all the higher for it.
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A outstanding aspect strake provides a way of dynamism, as does the rising coachline, while on the rear the steeply raked rear display screen terminates in a neat tail bisected by a horizontal gentle bar.
The take a look at vehicles have been supplied in a sober however not disagreeable color palette, together with Sonic Copper and Sonic Titanium (proven right here), and whereas the 21” wheels look extra dramatic, pragmatists ought to observe that choosing 19” wheels offers you 28 miles of extra vary.
Element of the brand new bamboo door trim
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Inside, the specification is suitably spectacular. The bamboo door trim pairs very properly with the black and white leather-based specs (obtainable as each artificial and actual variations). Creating utilizing a mixture of 3D printed components with bamboo inserts, it’s totally different, elegant and tactile, with a backlight operate that accentuates the geometric patterns.
The corporate has continued its long-running audio partnership with Mark Levinson, providing a 17-speaker improve to the usual 10-speaker set-up. An enhanced reclining rear-seat package deal can be within the works, with warmth, air flow and therapeutic massage capabilities.
The backlit bamboo end on the ES’s doorways
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The dashboard combines a scattering of bodily switches (a few of that are invisible till illuminated) with a 14” multimedia display screen and 12.3” steering wheel show. It’s not all elegant and sensible; the inside lighting may be set to pulse in time with the music, for instance.
All these little element enhancements add as much as a cohesive entire; a redesigned HMI with quick graphics and Google Maps. There’s loads of storage round and below the centre console, whereas the spacious rear seat makes the many of the automotive’s 5m size and the fastback rear lifts to disclose a 517-litre boot.
Rear seats within the Lexus ES
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From a drivetrain viewpoint, the ES comes geared up with a mid-sized 77kWH battery, good for 361 miles of WLTP-rated vary, which suggests no less than 300 miles in common use. Energy output is equal to 224hp and 62mph comes up in 8 seconds – gradual by EV requirements. Dash instances are largely irrelevant in the actual world, however mid-range acceleration is clean and unfussed, including to an total sense of calm accomplishment.
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Lexus design normally is on the up. Current motor present reveals have included ideas with actual aptitude, operating the gamut from six-wheeled MPV to micromobility and supercar. A few of these may even make manufacturing. The brand new ES is conservative as compared, but it surely may simply herald the beginning of a brand new period of daring – and exquisite – Lexus design.
Lexus ES, from £59,341, Takumi Version from £72,545, Lexus.co.uk


